From the family of salvia cultivated by the Aztecs, they do face, with their wealth (good) fatty acids and fiber, "superfood". It explains everything.
The chia seed (say "kia") would be the "superfood" commonly stated by nutritionists, health food enthusiasts, sports. And also mentioned in fashion magazines such as Vogue or Elle.
In 2012 due to the hype, the mini seed was out of stock in several organic food stores, a victim of its success.
What makes Chia Seeds so popular ?
Because that tiny seeds contains omega-3 -more than salmon, imagine! And Fiber, calcium, protein as well. But also because, more broadly, the merits of oilseeds so slightly exotic-as sunflower, flax, pumpkin, are at present recognized.
The tiny oval seed, produced in Mexico, Paraguay, Argentina, Bolivia, etc., has attracted the favor of the Americans first, in the 1990s before conquering the West.
Why is that name so weird?
The word "chia" comes from Chiyan, which refers to Salvia hispanica sage in Nahuatl, the language spoken by the Aztecs.
How should I consume Chia Seeds?
By pouring directly in your salad, soup, bowl of cereal, or smoothies. This is what we can find in 100g Chia seeds (Source: Nutritional Science Research Institute):
Fat: 32,8g 18g-including omega-3
Carbohydrates: 41,8g, including fibers, 41,2g
Vitamins B3: 613mg
Vitamins B1: 0,18mg
Vitamin B2: 0.04mg
For comparison, an adult needs per day of 1.6 g to 2 g of omega-3, 12g of fiber, calcium 900mg, 11 to 14mg of Vitamin B3, 1.3 mg of vitamin B1.
The packages are often referred attractive figures as "chia 100g contain 9 times more omega-3 than 100g salmon", or "5 times more calcium than the same amount of milk."
As noted blogger Mely Pastel Cauldron, author of a relevant and searched post on the subject: "We must be realistic, and not compare by weight but by portion. And indeed, if we can completely consume Salmon 100g (or 100ml of milk) during a meal, you never consume 100g Chia seeds in one day"
In summary, add chia seeds in your yogurt, will give you a nutritional boost, not a miraculous shield against disease.